Book List

Introduction to Business, 2nd edition

Introduction to Business stands apart from other entries in the market for its ability to make the fundamentals of business understandable, functional, and relevant to students with little or no business background. The authors believe the key to unlocking Introduction to Business for novice students lies in the text’s unique, engaging pedagogy based on consistency, active learning, and current topics and examples. Introduction to Business is the first cross-functionally authored text in the marketplace. Each of the six authors is a recognized authority in his field and personal expertise to the course, while keeping the discussion focused and concise for introductory-level students. The text presents a balanced and consistent voice across each of the unique content areas, enabling students to quickly gain an understanding of concepts, practices, and relationships across businesses without unnecessary or disjointed narrative.

Textbook Options

Online eBook

Go green by selecting this option! Provides 180-day access to the online textbook, which works on popular devices. Includes highlighting, notes, and search tools. NOTE: no printing option. See LearnMore for more info and a list of compatible devices.  
$39.95
Price: $39.95
+$9.95
+$9.95
Total: $39.95

Loose-Leaf Bundle (Black&White Loose-leaf + Online eBook)

Black & white, loose-leaf version + access to the Online Book Fits in 3-ring binder (not provided). Print-on-demand item. Ships FedEx Priority Flat Rate. Allow up to 10 days. Use the Online Book while the loose-leaf ships. See LearnMore for more info.  
$52.95*
*Plus Shipping
Includes:  Online eBook
Price: $52.95
+$9.95
+$9.95
Total: $52.95*
*Plus Shipping

Paperback Bundle (Black&White Paperback + Online eBook)

Black & white paperback + access to the Online Book. NOTE: paperback is print-on-demand. Once printed it ships via FedEx Priority Flat Rate (allow 10 business days). Use the Online Book while waiting for delivery. See LearnMore for more info.  
$57.95*
*Plus Shipping
Includes:  Online eBook
Price: $57.95
+$9.95
+$9.95
Total: $57.95*
*Plus Shipping

Color Paperback Bundle 4-Color Paperback + Online eBook)

Color paperback + access to the Online Book. NOTE: paperback is print-on-demand. Once printed, it ships via FedEx Priority Flat Rate (allow 10 business days). Use Online Book while the paperback ships. See LearnMore for more info.  
$71.95*
*Plus Shipping
Includes:  Online eBook
Price: $71.95
+$9.95
+$9.95
Total: $71.95*
*Plus Shipping

Student Supplements

Downloadable Lecture Guide

This printable lecture guide is designed for student use and is available as a study tool and lecture resource. It contains key points, tables, and illustrations from the textbook. Downloadable pdf files contains numerous slides for each chapter of the textbook.  
$9.95
Price: $9.95
+$9.95
Total: $9.95

Quizlet Study Set for Gaspar Introduction to Business 2e

Quizlet is an easy-to-use online learning tool built from all the key terms from the textbook. Students can turbo charge their studying via digital flashcards and other types of study apps, including tests and games. Students are able to listen to audio, as well as, create their own flashcards. Quizlet is a cross-platform application and can be used on a desktop, tablet or smartphone.  
$9.95
Price: $9.95
+$9.95
Total: $9.95