The Essentials of Business Research, 2nd ed. by Silver /Stevens /Kernek /Wrenn /Loudon

9781942041481
The Essentials of Business Research, Second Edition is a succinct, streamlined text that focuses on the core concepts and issues in the field while providing an approach to business research that balances theory with practice. It guides the student in designing, conducting, and interpreting research. This comprehensive textbook covers the full range of topics, including the following: • Secondary research and data mining • Business research ethics • Internet marketing research • Qualitative and exploratory research • Data collection tool design and deployment • Qualitative data analysis • Statistical analysis • Research report preparation This book offers a range of tools to help students develop and test their research and analytical skills. ISBN: 978-1-942041-50-4

Textbook Options

Online eBook

Go green by selecting this option! Provides 180-day access to the online textbook, which works on popular devices. Includes highlighting, notes, and search tools. NOTE: no printing option. See LearnMore for more info and a list of compatible devices.  
$39.95
Price: $39.95
+$9.95
+$9.95
Total: $39.95

Loose-Leaf Bundle (Black&White Loose-leaf + Online eBook)

Black & white, loose-leaf version + access to the Online Book Fits in 3-ring binder (not provided). Print-on-demand item. Ships FedEx Priority Flat Rate. Allow up to 10 days. Use the Online Book while the loose-leaf ships. See LearnMore for more info.  
$49.95*
*Plus Shipping
Includes:  Online eBook
Price: $49.95
+$9.95
+$9.95
Total: $49.95*
*Plus Shipping

Paperback Bundle (Black&White Paperback + Online eBook)

Black & white paperback + access to the Online Book. NOTE: paperback is print-on-demand. Once printed it ships via FedEx Priority Flat Rate (allow 10 business days). Use the Online Book while waiting for delivery. See LearnMore for more info.  
$54.95*
*Plus Shipping
Includes:  Online eBook
Price: $54.95
+$9.95
+$9.95
Total: $54.95*
*Plus Shipping

Color Paperback Bundle (4-Color Paperback + Online eBook)

Color paperback + access to the Online Book. NOTE: paperback is print-on-demand. Once printed, it ships via FedEx Priority Flat Rate (allow 10 business days). Use Online Book while the paperback ships. See LearnMore for more info.  
$69.95*
*Plus Shipping
Includes:  Online eBook
Price: $69.95
+$9.95
+$9.95
Total: $69.95*
*Plus Shipping

Student Supplements

Downloadable Lecture Guide

This printable lecture guide is designed for student use and is available as a study tool and lecture resource. It contains key points, tables, and illustrations from the textbook. Downloadable pdf files contains numerous slides for each chapter of the textbook.  
$9.95
Price: $9.95
+$9.95
Total: $9.95

Quizlet Study Set for Silver Essentials of Business Research

Quizlet is an easy-to-use online learning tool built from all the key terms from the textbook. Students can turbo charge their studying via digital flashcards and other types of study apps, including tests and games. Students are able to listen to audio, as well as, create their own flashcards. Quizlet is a cross-platform application and can be used on a desktop, tablet or smartphone.  
$9.95
Price: $9.95
+$9.95
Total: $9.95